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portfolio
2023
Anasuya
Burman
Anasuya_Burman@fitnyc.edu
New York, New York
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Anasuya is an international student from India, currently studying at the prestigious Fashion Institute of Technology (FIT) in New York City, consistently ranked as one of the top Fashion institutions worldwide. She has completed her degree in Fashion Business Management with a specialization in Product Development, and a minor in Psychology.
Coming from India, Anasuya has a diverse background and a thorough understanding of different cultures and the fashion industry ecosystem. She has over 4 years of rich experience in Branding, Visual Merchandising, Marketing, Styling, and Creative Direction among others. Her experiences have enabled her to understand and navigate the complexities of the fashion industry on a global scale.
She is passionate about Creative Direction and Visual Merchandising. She enjoys finding innovative ways to showcase fashion products in-store and online, creating engaging and inspiring customer experiences. Moreover, her keen interest in Marketing and PR has equipped her to develop creative strategies that effectively connect fashion brands with their target audiences.
Since her experiences in the industry complement her education, she has become well-versed in Merchandising, Merchandise Planning, Buying-Selling, and Data Analytics for a fashion business. As a result, she has a well-rounded understanding of both the creative and business sides of the fashion industry ecosystem. Her comprehensive understanding of the industry's creative and analytical components enables her to make informed decisions that lead to business growth.
She is a keen and fast learner, an effective team player, and a multitasker, which makes her an invaluable asset to any team or project she's a part of.
You can learn more about her journey and accomplishments here on this website.
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Branding & Visual Communication
Creative Project Management
Merchandising
Content Visualization & Execution
Social Media Marketing
Event Planning + Design
Product Development
Inventory Management
Data Analytics
Visual Merchendising
Multimedia Communications, Media production house
Wild Heights Events, Events Company
Unsynced Clothing, E-commerce Brand
Il Makiage, Cosmetics Industry
Niki Mahajan, Designer
Mandira Wirk, Designer
Coursework/Projects
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Multimedia
Communications
I worked with MULTIMEDIA COMMUNICATIONS, a media production company co-founded by stylist Gopalika Virmani Gurawara, in New Delhi, India. I assisted in Styling, Concept, Set, Production, and Creative Direction for 50 + editorials for brands such as UniqloIn & Bridal Asia, and renowned designers such as Ridhi Mehra, Tanned, Marwar Couture, Aisha Rao, and Anushka Bajaj.
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- Creative Direction
- Styling
- Concept
- Production
- Set Design
- Sourcing
- Location Scouting
- Model Scouting/Booking
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I worked with UNSYNCED CLOTHING, A start-up E-commerce retailing platform for streetwear. in New Delhi, India. I assisted in the creative direction of all initial editorial shoots while marketing the brand on social media and handling customer traction via social media platforms for 200+ customers. All editorials were shot, styled, and edited under my guidance and with the help of the co-founders of the brand.
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- Creative Direction
- Styling
- Concept
- Social Media Marketing
- Customer Service
- Photography/Editing
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I worked with WILD HEIGHTS EVENTS, in Brooklyn, I assisted in planning and designing 12 + weddings in New York State. I assisted in Social Media Marketing on multiple platforms, catering to 10,000+ followers and Event Styling along with Inventory management of the company's store.
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- Wedding Planning
- Venue Scouting
- Styling + Concept
- Paper Goods Design
- Day of Planning + Design
- Set Design
- Guest/Client Experience
- Inventory Management
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Virtual Experience Platform
For Balenciaga
The use of virtual stores has become increasingly important in the luxury and beauty industries, and brands like L’Oréal, Lancome, Armani, and Estée Lauder are utilizing technology such as ByondXR to create immersive shopping experiences for customers. In this context, I have applied my skills in merchandising and AI-based technology to create a cloud-based showroom for Balenciaga using ByondXR software. This project has allowed me to expand my knowledge in merchandising to the Metaverse and create a fully functional virtual showroom for Balenciaga. Overall, this project demonstrates the potential of virtual stores to improve KPIs and the role that technology plays in shaping the future of retail.
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Product Development
For Supreme
The Dismal Disco project utilized Adobe Illustrator and Photoshop to create merchandise for womenswear, specifically for the high-end streetwear brand Supreme. The project focused on incorporating product styles that were missing from Supreme's current collections. Through various stages of product development, including trend research, data analytics, sourcing for color, silhouette, Flat sketch creation and patterns, and assortment planning, I was able to analyze, create, and assort the products. This project provided me with valuable experience in the product development process and demonstrated the importance of trend research and data analysis in creating successful merchandise.
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Merchandising
For Sephora
The group project focused on merchandising, planning, allocation, and product classifications for key products available at Sephora. Specifically, the project focused on merchandising strategy and eye product classifications. The project incorporated fieldwork and allowed me and my group to observe retailing strategies used by marketers off-line and online. Through data analytics and analysis of the observed strategies, we were able to come up with our own strategies and product classifications for improving merchandising and KPIs at Sephora.